So, read the following text and if you have any comments, you can either put them here (and with your permission I can forward them on to Eric Maisel), or you can email him directly at ericmaisel@hotmail.com
Hello, everybody:
At the end of this newsletter I’ll be asking for your suggestions. I hope that you’ll consider my questions and send along your thoughts. I think that every creative person has a stake in the subject I’m chatting about today: it relates to the rent you pay for your apartment and your studio and your ability to pay that rent, the relationships you fashion with your audience, your ability to create meaningful experiences that help reduce your sense of separation and alienation from the mass culture, and other issues having to do with the way we are each embedded in specific cultures and live in specific places.
I’ve been learning a new language as I immerse myself in the areas of “creative tourism” and “creative cities,” in preparation for a plenary talk I’ll be delivering at the Santa Fe International Conference on Creative Tourism, which runs from September 28 to October 2. (I’ll also be giving a “Creativity for Life” chat at the conference). Although the website for the conference isn’t up yet, you can learn more about the conference and its sponsorship HERE
I’ve long been interested in the dynamic relationships between place and the creative life and I’ve described some of these dynamics in essays like “Privilege and the Place Vendome” and “Demographics” in my books A Writer’s Paris and A Writer’s San Francisco. What, for example, if you find yourself living in a flag-waving, church-on-every- corner, shop-at-Walmart town that is indifferent to the creative spirit or actively antagonistic to it? What if you happen to reside in a large city where the concentration of wealth produces cultural institutions like museums and symphonies but, because of these same capitalist forces, generates rents that you can’t afford and jobs that only support mega-commerce and mega-tourism? You can be an investment banker or a waiter there, but can you be an artist? These realities matter, psychologically and practically, in the lives of creative folk.
One of these dynamic (and difficult) relationships is the relationship between the tourist, who may be attracted to a place because of its cultural reputation, and the artist who lives in that place (or very near that place, as the rents in-town are probably prohibitive) and creates the culture. The artist, for his part, likely feels scorn for the tourist who travels in what Erik Cohen has dubbed an “environmental bubble” and who eats well, buys souvenirs, cranes his neck, and displays no real feeling for the culture around him. The tourist avoids the artist; the artist avoids the tourist (except when, as part of a sales interaction, he must smile and nod and agree that the customer is right); and the distance between the two is carefully maintained on each side.
In the tourism industry, the places where some of these questions are beginning to be addressed (or ought to be addressed) are in the areas of “cultural tourism” and “creative tourism.” Cultural tourism is an umbrella idea that includes all of the following: attracting visitors to a place because of “grand” cultural attractions like famous art museums or symphony orchestras; attracting visitors because of a place’s “cultural mosaic” of art galleries or live music venues; or attracting visitors with the lure of experiencing a particular “culture,” whether it’s “natives in native dress” or the “Italian culture” of an old-line Italian neighborhood with its delis and cafés.
Creative tourism, by contrast, is described in a Wickopedia entry as follows: “Creative tourism has existed as a form of cultural tourism since the early beginnings of tourism itself. More recently, creative tourism has been given its own name by Crispin Raymond and Greg Richards. They have defined ‘creative tourism’ as tourism related to the active participation of travelers in the culture of the host community, through interactive workshops and informal learning experiences. Meanwhile, the concept of creative tourism has been picked up by high-profile organizations such as UNESCO, who through the Creative Cities Network have endorsed creative tourism as an engaged, authentic experience that promotes an active understanding of the specific cultural features of a place.”
To put it simply, when you visit a gallery, you are a cultural tourist; when you take a workshop from the artist himself or herself, you are a creative tourist. I think that it would be wonderful if we moved this last idea from its narrow version of the occasional tourist taking the occasional local workshop to the broader idea of how tourists can be encouraged to change their internal story about why they are traveling, helping them to add “meaning” to the usual litany of restaurants, shopping, and golf; and how artists can be encouraged to change their internal story about the necessity of keeping tourists at arm’s length. I am thinking that it might be useful to call this rewriting of the internal stories of tourists, artists, and locals “narrative tourism”: the effort to change the relationship between visitor and local (including local artist) by helping all concerned rewrite their internal stories about what travel means.
The typical artist forms no particular connection with the tourists who visit his or her city and the typical tourist forms no connection with the artists who live in the city he or she visits. The main reasons for this are three-fold: the “mass tourist” (usually divided into the categories of “individual mass tourist,” the tourist who makes his or her own arrangements, and the “organized mass tourist,” who takes a packaged tour) is not fundamentally interested in creativity and culture; the artist has no models or instructions about how to engage with tourists in meaningful ways (on in any way); and tourism stakeholders (city, state and national governments with their convention bureaus, visitors bureaus, and arts commissions, international agencies like UNESCO, non-profit tourism research organizations, hotel chains and restaurant chains, etc.) spend their time, energy, and money elsewhere.
Bridging the gap (or gulf) between local artist and out-of-town visitor necessarily makes a place more creative, more human, and more humane for tourist, artist, and resident alike. It also reduces the tension between local residents who feel “on display” and tourists who descend to “use the facilities.” When tourists visit a museum, they do nothing to bridge this gap; when, by contrast, they go out of their way to attend a lecture at a local Laundromat or watch a filmmaker’s movie projected onto a schoolyard wall, as they can do in my San Francisco neighborhood of Bernal Heights, both they and the artists involved are enriched.
Tourists and artists alike need considerable help in bridging this gap. A local writer, actor, painter, musician or craftsperson is unlikely to consider inviting tourists to join her in some interactive experience; by the same token, tourists are unlikely to seek out such opportunities even if they existed. Artists need help in conceptualizing such possibilities and help in enacting them; tourists need help in creating the inner narrative that permits them to feel comfortable “doing something creative”, “mingling with artists”, and moving their vacation in more existential, experimental, and experiential directions.
The realities of both constituencies— the tourist arriving as consumer and observer, looking mainly for diversion and recreation, the artist marginalized and struggling, isolated in his own community—militate against this gap narrowing. One of the great opportunities of the creative tourism movement is to promote strategies that change this dynamic and bridge this gap, producing more meaningful experiences for visitors, new social and marketing opportunities for artists, and a more genuinely creative place for everyone. I have certain strategies in mind that might help in bridging this gap and I want to present them to you over the next few weeks. But first I would love to hear from you.
1. What, in your opinion, might help bridge the tourist/artist gap? What are your thoughts?
2. What have others tried to bridge this gap? Do you have any stories?
3. Have you tried to personally to bridge this gap? If so, what were the results and what did you learn?
I look forward to your thoughts. Please send them along to me at ericmaisel@hotmail. com
Have an excellent Sunday!
Best,
Eric
ericmaisel@hotmail. com
ericmaisel@sbcgloba l.net